Partner Linking

Partner Linking consists of creating links to the GFI website in a particular way, that allows the systems detect which partner sent prospects to the GFI site. Leads generated through partner linking are automatically assigned with the partner's ID number and forwarded to the partner by their GFI Channel Account Manager or through a CRM system, together with the partner's regular leads. By doing this, our partners are guaranteed that any leads generated by them will automatically be protected and assigned back to them.

All that is required is adding the partner's ID number, assigned by GFI Channel Partner ID, to the GFI website URL to which partners wish to link to.

Contact your GFI Channel Account Manager if you are unsure of your Channel Partner ID.

Partner Linking Conditions

The process has the following conditions:

• If prospects are referred to the GFI website from a partner's website but do not download immediately, they will still be tagged with a partner's ID if they return to our website within 90 days to download a trial.
• If existing customers belonging to a particular partner, download a new version or another product trial from our website, our systems will automatically associate new leads with the customer's registered partner.
• If existing customers download from another partner than the one they purchased from previously, the new lead will be associated with the new partner.

How to link to the GFI website using a Channel Partner ID

A partner link generator is available here: http://partners.gfi.com/smart/smart_partlinkgen.htm.

To create partner linking manually:

1. Identify your Partner ID, for example 3232.
2. Identify which GFI page to link too, for example, http://www.gfi.com/mes/
3. Add ?cpid=3232 to the URL. For example, http://www.gfi.com/mes/?cpid=3232. The CPID attribute value is your Channel Partner ID.
4. Add the link to your website accordingly.
5. Repeat process with as many links as you like.

It is essential that the correct Channel Partner ID is used by the partner and that the correct syntax is used in the link.